Lead generation is the foundation of digital marketing success, focusing on attracting, capturing, and converting potential customers. This module covers the different types of leads—Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and Product Qualified Leads (PQLs)—and how they fit into the sales funnel.

Learn about inbound vs. outbound lead generation, and explore key channels such as SEO, PPC advertising, social media, and referral marketing. Hands-on activity: Set up a basic lead funnel using a landing page and a lead capture form. By the end of this session, you’ll have a working lead capture system that can be optimized over time.

To generate high-quality leads, you need to know exactly who your ideal customers are. This session teaches how to create detailed buyer personas by analyzing demographics, behaviors, and pain points. Learn how to use tools like Google Analytics, Facebook Audience Insights, and LinkedIn Sales Navigator to gather audience data. 

We’ll also discuss segmentation strategies and behavioral targeting to ensure your message reaches the right people. Hands-on activity: Create a buyer persona and map out their journey from awareness to conversion. By the end, you’ll have a customer profile that will guide your lead generation strategies.

Landing pages are one of the most powerful tools for lead capture, but only when designed correctly. This session covers the essential elements of a high-converting landing page, including compelling headlines, persuasive copy, trust signals, and clear calls to action (CTAs). We’ll also explore lead magnets such as eBooks, whitepapers, and discount offers that encourage users to submit their information. 

Hands-on activity: Design and launch a simple landing page using Unbounce or Canva, paired with a lead magnet. By the end, you’ll have a working lead capture page ready to attract potential customers.

Capturing leads is just the beginning; nurturing them into customers requires a strategic approach. This session covers email marketing automation, lead scoring, and segmentation techniques that help personalize follow-up messages. Learn how to create automated email sequences using Mailchimp, ActiveCampaign, or HubSpot.

 Explore A/B testing for subject lines, timing, and messaging. Hands-on activity: Set up an automated email sequence for lead nurturing, including a welcome email and a follow-up sequence. By the end, you’ll have an automated system that nurtures leads with personalized, value-driven content.

Organic lead generation relies on valuable, optimized content. Learn SEO best practices, including keyword research, on-page optimization, and link-building techniques to attract traffic that converts. Discover how to structure blog posts, create downloadable resources, and implement interactive content like quizzes to capture leads.

 Hands-on activity: Write an SEO-optimized blog post with a call-to-action leading to a lead magnet. By the end, you’ll understand how content marketing fuels long-term lead generation.

Paid ads accelerate lead generation by targeting specific audiences. This session covers running Facebook Lead Ads, Google Search Ads, and LinkedIn Sponsored Content. Learn how to create persuasive ad copy, set up conversion tracking, and retarget users who didn’t convert. Hands-on activity: Set up a basic Facebook Lead Ad campaign and analyze its performance. By the end, you’ll understand how to leverage paid media to generate high-quality leads.

Data-driven optimization is key to improving lead generation efforts. Learn to track essential KPIs like conversion rates, cost per lead (CPL), and lead-to-customer ratios using tools like Google Analytics, Hotjar, and CRM dashboards. Discover strategies for A/B testing and refining ad creatives. Hands-on activity: Set up a Google Analytics dashboard to track lead conversion performance and optimize based on insights. By the end, you’ll have a data-driven approach to improving lead generation efforts.

Before crafting effective content, understanding industries, their products, and services is crucial. This module helps you analyze various business models and identify the problems they solve, enabling you to create precise and persuasive content tailored to each industry.

Understanding businesses, writing briefs and articulation documents is where it should start from. Usually this is the last thing content marketers learn.

In this module, you’ll learn to take notes during meetings, Making MOMs of briefing sessions, and making sense out of an entire business brief, articulation of a business, and learning to leverage these business documents.

Different industries attract different customer segments. This module will teach you how to identify, analyze, and engage diverse audiences based on their behaviors, interests, and pain points. Learn how to adapt your messaging to maximize conversions across industries and platforms.

Words hold power, but their meaning changes based on context. This module teaches you how to leverage semantics and user intent to craft content that resonates with your audience. Learn how search engines interpret language, how consumers think when searching for information, and how to align your messaging with user intent. Mastering this will help you create content that ranks higher, engages better, and converts more effectively across SEO, paid ads, and digital experiences.

This module will help you master the art of persuasive writing across multiple digital platforms. Learn how to craft high-impact messaging that drives action, whether for ads, social media, websites, or sales funnels. Develop a results-driven approach to content creation that turns passive readers into engaged customers.

Every platform requires a unique content strategy. You will learn to craft:

• Ad Copies – Engaging content for Search & Display Ads
• Social Media Copies – Planning and executing Social Media Calendars
• Website Pages – Writing persuasive content for landing pages, homepages, and services pages
• SEO Content – Crafting SEO-optimized blog structures, keyword-rich website content, and organic growth strategies
• Promotional Email & WhatsApp Marketing – Writing high-converting email campaigns, WhatsApp outreach messages, and automation sequences

You will learn to create creative, informative, and descriptive content:

• Automated Responses – Crafting instant chat and bot responses
• Bios & Product Descriptions – Creating compelling content for personal branding, eCommerce, and SaaS platforms
• App Notifications – Writing engaging push notifications that drive user interaction
• Scripts – Creating powerful scripts for influencer marketing, TV commercials, radio jingles, and video ads
• Public Relations (PR) – Structuring compelling press releases, media pitches, and brand storytelling
• BTL Content – Crafting attention-grabbing flyers, standees, hoardings, flex displays, newspaper ads, and hydraulic branding content

Great content is not just about creation—it’s about management and optimization. This module helps you develop a structured approach to handling large volumes of content efficiently. Learn content planning, editorial workflows, repurposing strategies, and automation techniques to scale your content efforts. You’ll also explore content calendars, version control, performance tracking, and tools that streamline publishing across multiple platforms. By the end of this module, you’ll know how to keep content relevant, organized, and impactful.

Creating engaging media requires the right tools. This session provides an overview of essential design and editing software, including Adobe Photoshop, Premiere Pro, Davinci Resolve, Illustrator and more. Learn about file types, resolutions, and best practices for organizing media assets. Hands-on activity: Install and set up a basic media editing tool, then create a simple visual element such as a social media banner. By the end, you’ll be familiar with the software needed for professional media creation.

Strong visual design attracts attention and communicates messages effectively. Learn the principles of design, including color psychology, typography, contrast, and composition. Explore branding consistency and how to align visuals with brand identity. Hands-on activity: Design a social media post using Canva or Photoshop, applying brand colors, fonts, and imagery. By the end, you’ll have a polished graphic ready for online use.

Strong visual design attracts attention and communicates messages effectively. Learn the principles of design, including color psychology, typography, contrast, and composition. Explore branding consistency and how to align visuals with brand identity. Hands-on activity: Design a social media post using Canva or Photoshop, applying brand colors, fonts, and imagery. By the end, you’ll have a polished graphic ready for online use.

Videos drive engagement, but they must be edited correctly. This session covers trimming, transitions, overlays, and adding background music using Premiere Pro or CapCut. Learn how to structure videos for storytelling and audience retention. Hands-on activity: Edit a 30-second promotional video, incorporating branding elements, text overlays, and a call-to-action. By the end, you’ll have a professionally edited video for digital marketing.

Videos drive engagement, but they must be edited correctly. This session covers trimming, transitions, overlays, and adding background music using Premiere Pro or CapCut. Learn how to structure videos for storytelling and audience retention. Hands-on activity: Edit a 30-second promotional video, incorporating branding elements, text overlays, and a call-to-action. By the end, you’ll have a professionally edited video for digital marketing.

Motion graphics add a professional touch to video content. Learn how to use keyframing, speed ramping, and animated text effects in After Effects or Canva. Hands-on activity: Create a short animated sequence for a product or brand logo. By the end, you’ll understand how to use motion graphics to enhance video storytelling.

Effective media production requires strategic planning, technical execution, and creative storytelling. This session covers the end-to-end production process, including pre-production planning, scriptwriting, shot composition, lighting, and sound design. Learn best practices for setting up a professional shoot, whether for social media, advertisements, or corporate videos. Hands-on activity: Plan and storyboard a short marketing video, including shot lists and script drafts. By the end, participants will understand how to efficiently produce high-quality visual content that aligns with brand messaging and audience engagement goals.

Different platforms cater to different audiences and objectives. This module introduces participants to the unique characteristics of major social media platforms, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok. They will learn how to align platform selection with business goals, understand audience behavior, and leverage algorithms to maximize reach and engagement.

A well-structured content plan is essential for consistency. This module covers content strategy development, the importance of storytelling, and how to craft a content calendar for regular posting. Participants will learn how to create a balanced mix of promotional, educational, and interactive content. The module also covers hashtag research, post scheduling, and tools like Hootsuite and Buffer for social media automation

Social media success goes beyond posting—it requires genuine interaction. This module teaches participants how to foster engagement through audience interaction, comments, DMs, and user-generated content. Strategies for influencer collaborations, brand partnerships, and viral content creation will also be covered. Additionally, participants will learn how to handle negative feedback and manage brand reputation online

Influencer marketing has become a key driver of social media success. This module explores the process of identifying, vetting, and collaborating with influencers to expand brand reach. Participants will learn how to structure influencer partnerships, negotiate contracts, and measure the ROI of influencer campaigns. We will also discuss micro vs. macro influencers, affiliate partnerships, and brand ambassador programs.

Organic reach is declining, making paid social media campaigns essential. This module covers how to create and optimize paid ad campaigns across platforms, including Facebook, Instagram, LinkedIn, and TikTok. Participants will learn how to set up ad campaigns in Meta Ads Manager and LinkedIn Campaign Manager, choose the right objectives (brand awareness, traffic, lead generation, conversions), and target the right audience segments. The module also dives into A/B testing, retargeting strategies, and budgeting for ad success.

Data-driven decision-making is crucial for social media success. This module focuses on measuring performance using platform-specific analytics tools like Facebook Insights, Instagram Analytics, Twitter Analytics, and LinkedIn Page Analytics. Participants will learn how to interpret key metrics such as reach, engagement rate, conversion rate, and audience demographics. The module also covers A/B testing to optimize content performance.

Social media is a powerful tool for revenue generation. This module explores monetization strategies, including social commerce, shoppable posts, and paid partnerships. Participants will also learn lead generation techniques such as Facebook Lead Ads, Instagram DM automation, LinkedIn outreach, and leveraging WhatsApp for direct sales. Case studies of successful social media marketing campaigns will be analyzed to provide real-world insights.

SEO is the backbone of digital visibility. This module introduces participants to the fundamentals of search engine algorithms, ranking factors, and SEO best practices. We will explore different types of SEO, including on-page, off-page, and technical SEO. The module covers keyword research techniques using Google Keyword Planner, Ahrefs, and SEMrush. Participants will learn how to identify high-intent keywords, analyze competitor strategies, and map keywords to content for maximum impact.

Optimizing individual web pages is crucial for ranking higher in search results. This module focuses on optimizing meta titles, descriptions, headers, and URLs. Participants will learn the importance of keyword placement, content structuring, and internal linking for SEO success. We will cover best practices for creating high-quality, SEO-friendly content that aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines.

Backlinks remain one of the strongest ranking signals in SEO. This module covers different link-building techniques, including guest blogging, influencer collaborations, PR link acquisition, and forum participation. Participants will learn how to conduct a backlink audit, identify toxic links, and build high-authority links using white-hat SEO strategies.

Technical SEO ensures a website is easily crawlable and indexable by search engines. This module covers Core Web Vitals, page speed optimization, schema markup, and mobile-friendliness. Participants will learn how to use Google Search Console, GTmetrix, and Screaming Frog to identify and fix technical issues affecting rankings.

For businesses targeting local audiences, local SEO is essential. This module covers Google My Business (GMB) optimization, citation building, and local link acquisition. Participants will learn how to rank in local search results and Google Maps by leveraging location-based keywords and customer reviews.

With the rise of voice assistants like Alexa and Siri, voice search optimization is becoming crucial. This module explores how to structure content for voice queries and implement conversational keywords. We will also cover mobile SEO strategies, ensuring websites are fully optimized for mobile users.

Measuring SEO performance is critical for long-term success. This module covers setting up Google Analytics, tracking organic traffic trends, and using Google Search Console to monitor keyword rankings. Participants will learn how to conduct SEO audits, identify areas for improvement, and refine strategies based on data insights.

A well-designed website is the foundation of a strong digital presence. This module introduces the core principles of website development, including structure, navigation, and responsive design. Participants will explore the importance of UX/UI design in creating seamless user experiences and learn how to map user journeys to improve engagement. They will also be introduced to essential website elements, such as homepage design, landing pages, contact forms, and blog sections.

With various content management systems (CMS) available, choosing the right one can be overwhelming. This module provides a comparative analysis of WordPress, Shopify, Webflow, Wix, and custom-coded websites. Participants will learn the pros and cons of each platform based on business goals, scalability, and customization needs. Hands-on exercises will include setting up themes, plugins, and integrations to create functional websites.

While CMS platforms simplify website building, understanding basic coding can help customize and optimize web design. This module introduces HTML, CSS, and JavaScript fundamentals, teaching participants how to edit themes, improve page layouts, and enhance site interactivity. We will also cover the basics of responsive design to ensure websites perform well across devices.

For businesses selling online, eCommerce functionality is crucial. This module covers product page design, checkout optimization, and payment gateway integrations. Participants will learn how to set up and manage an online store using Shopify and WooCommerce, ensuring seamless customer experiences that drive conversions.

A slow website can deter visitors and impact SEO rankings. This module teaches participants how to optimize images, enable caching, and minimize code to improve site speed. We will explore tools like Google PageSpeed Insights and GTmetrix to monitor and enhance website performance.

A website must be search engine-friendly to attract organic traffic. This module covers on-page SEO techniques, including keyword optimization, meta tag implementation, and schema markup. Participants will also learn mobile optimization strategies, ensuring their sites rank well on Google and provide a smooth experience for mobile users.

Measuring website performance is essential for growth. In this module, participants will learn how to use Google Analytics, heatmaps, and tracking pixels to monitor user behavior. We will cover techniques for improving conversion rates, reducing bounce rates, and optimizing user experiences based on data insights.

Performance marketing revolves around measurable advertising strategies designed to achieve specific business goals, such as lead generation, conversions, or app downloads. In this module, participants will understand the fundamental concepts of digital advertising, including the differences between organic marketing and paid campaigns. We will introduce key performance metrics such as cost per acquisition (CPA), return on ad spend (ROAS), and click-through rate (CTR). The module will also explore the evolving landscape of digital advertising, covering the impact of artificial intelligence, automation, and privacy policies like iOS 14 on performance marketing.

Google Ads is a critical component of any paid marketing strategy. This module provides an in-depth understanding of Google’s advertising ecosystem, including Search Ads, Display Ads, Shopping Ads, and YouTube Video Ads. Participants will learn how to conduct keyword research using tools like Google Keyword Planner and SEMrush, write compelling ad copies, and optimize ad relevance scores to reduce cost-per-click (CPC). We will cover bidding strategies such as manual CPC, target ROAS, and maximize conversions. Hands-on exercises will include setting up campaigns, analyzing Google Ads reports, and refining ads for better performance.

Meta Ads provide unmatched targeting capabilities, making them a powerful tool for businesses. This module will focus on setting up Meta Business Suite, Facebook Pixel, and Meta Ads Manager. Participants will learn how to define campaign objectives (awareness, consideration, conversion), create high-performing ad creatives, and optimize ad placements. We will dive deep into audience targeting strategies, including interest-based targeting, lookalike audiences, and retargeting techniques to maximize engagement and sales.

Unlock the power of LinkedIn Ads to generate high-quality B2B leads, boost brand awareness, and drive conversions. This performance marketing training module covers everything from campaign setup, audience targeting, and ad formats to bidding strategies, retargeting, and analytics. Learn how to optimize your LinkedIn advertising for maximum ROI with expert insights and real-world case studies. Whether you’re a beginner or a marketing professional, this module will equip you with the skills to create high-performing LinkedIn campaigns.

Effective ad budgeting is crucial for maximizing ROI. This module covers how to allocate budgets for different campaigns, set up bid strategies, and avoid overspending. Participants will learn how to conduct A/B testing to identify the best-performing creatives and ad placements. We will also explore automation tools that use machine learning to optimize bids in real time. Scaling strategies, including vertical and horizontal scaling, will be discussed to help participants expand successful campaigns without compromising efficiency.

Tracking conversions is essential for measuring success. This module covers advanced tracking techniques using Google Tag Manager, Facebook Pixel, and UTM parameters. Participants will learn how to analyze campaign performance using Google Analytics, Meta Ads Insights, and third-party tracking tools. We will discuss attribution models, including last-click, first-click, and data-driven attribution, to understand the true impact of digital ads on business goals.

Retargeting plays a vital role in converting warm leads into customers. This module covers setting up dynamic retargeting campaigns on both Google and Meta. Participants will learn how to segment audiences based on website visits, engagement behavior, and abandoned carts. We will explore advanced remarketing tactics, such as sequential messaging and cross-platform remarketing, to nurture prospects effectively.

The future of performance marketing is automation. This module focuses on leveraging AI-powered tools to improve campaign efficiency. We will introduce Smart Bidding, automated rules, and AI-driven audience segmentation to enhance ad performance. Participants will learn how to integrate automation tools like Zapier and HubSpot to streamline lead management. We will also discuss ethical advertising practices and compliance with data privacy regulations, ensuring long-term success in digital advertising.

Email and WhatsApp marketing remain two of the most powerful digital channels for direct customer communication. This module covers the benefits of personalized marketing, audience segmentation, and automation. Participants will learn the differences between promotional, transactional, and lifecycle emails. The module also introduces WhatsApp Business API, highlighting how businesses can leverage chatbots and bulk messaging to increase engagement.

A strong email marketing strategy starts with building a high-quality subscriber list. This module covers list-building tactics, including lead magnets, website pop-ups, gated content, and referral programs. Participants will learn how to create targeted email sequences for welcome emails, abandoned cart reminders, re-engagement campaigns, and product launches. We will also discuss best practices for maintaining email deliverability, reducing bounce rates, and avoiding spam filters.

Email design and copywriting are critical for driving engagement. This module focuses on writing compelling subject lines, persuasive email copy, and strong calls-to-action (CTAs). Participants will learn about email personalization, dynamic content, and interactive emails. We will explore different types of email templates, including newsletters, promotional emails, and event invitations, and analyze case studies of high-performing email campaigns.

WhatsApp marketing offers a direct and high-converting way to connect with customers. This module covers how to use WhatsApp Business API, broadcast lists, and chatbots for automated messaging. Participants will learn how to set up automated welcome messages, quick replies, and order confirmations. We will explore WhatsApp marketing use cases for eCommerce, customer service, and lead nurturing, ensuring businesses leverage the platform effectively.

Testing and optimization are essential for improving email and WhatsApp campaign performance. This module covers A/B testing strategies for subject lines, CTAs, and email layouts. Participants will learn how to analyze open rates, click-through rates (CTR), and conversion rates using tools like Mailchimp, ActiveCampaign, and HubSpot. We will also explore WhatsApp engagement analytics, helping businesses refine their messaging strategy.

With stricter data privacy regulations, compliance is key. This module covers GDPR, CAN-SPAM, and WhatsApp Business policies to ensure businesses follow ethical marketing practices. Participants will learn how to manage email unsubscribes, maintain a clean mailing list, and improve sender reputation. The module also covers best practices for avoiding blacklists and ensuring high email deliverability.

Automation is the future of email and WhatsApp marketing. This module covers setting up automated email sequences, drip campaigns, and multi-step WhatsApp workflows. Participants will learn how to use automation tools like Zapier, Klaviyo, and Twilio to streamline customer interactions. We will also explore retargeting email flows, abandoned cart recovery, and post-purchase follow-ups to maximize sales and customer retention.