t&f, a performance marketing agency, optimises unit economics, analyses customer segments, and builds high-converting sales funnels. t&f empowers the next generation of students, working professionals, and entrepreneurs to create scalable sales funnels and drive ROI-positivity for any venture they associate with.
tests
tests are about smart experimentation. We use A/B testing and data analysis to find what works—whether it’s ads, landing pages, or messaging—so we can constantly improve performance and maximise ROI.
A/B tests
Multivariate tests
funnels
User journey today is drastically different from what it used to be traditionally. It is no longer a structured path; each business today requires customised funnels based on their unique ICPs, value propositions, and challenges. We turn impressions into clicks and clicks into loyal customers with minimal friction.
Performance Marketing Mentors
Shrey Talreja
Co-Founder, tests&funnels
Seasoned entrepreneur and marketing professional with 10+ years of experience in business development, digital marketing and performance management, consulting, and training.
Soyam Aggarwal
Co-Founder, tests&funnels
Experienced professional with 8+ years of experience in digital media production, content marketing, copywriting, brand building, and performance marketing.
Pinky Dhingra
Business Head, tests&funnels
Experienced professional with 10+ years of experience in agency account management, lead generation and nurturing, brand management, and digital performance marketing.
Digital Marketing
Focuses on visibility, awareness, and audience engagement.
Reach
Impressions
Engagement
Followers
Performance Marketing
Focuses on measurable business outcomes and ROI.
Leads
Revenue
Sales
ROAS
Performance Marketing Curriculum
Digital Business Fundamentals
- Performance Marketing Fundamentals
- Unit Economics – Product Business
- Unit Economics – Services Business
- Assets for a Digital Business
- Collateral for a Digital Business
Module 1
Module 2
Digital Advertising
- Types of Ads
- Meta Advertising
- Google Advertising
- LinkedIn Advertising
- Tracking Conversions
Digital Sales
- Management of Information Systems
- Lead Management
- Optimising the Campaigns
- Tracking Sales & Revenue
- Optimising Sales
Module 3
Module 4
Social Media for Business
- Social Media Fundamentals
- Building Community
- Social Outreach
- Content Planning
- Decision-Making Analytics
Search Visibility for Business
- SEO, AIO & GEO Fundamentals
- All-in-One SEO
- AIO & GEO Through SEO
- YouTube SEO
- Visibility Audits & Strategy
Module 5
Module 6
Email & WA for Business
- Email & WA Marketing Fundamentals
- Database Services
- Email/WA – Strategic Comms
- Lead Nurturing Through Automations
- Email/WA Warmup Strategy
Portfolio Building & Case Studies
Interview Preparation
Client Brief Collection
360° Marketing Strategy
Client Pitch Presentation
Master Industry Leading Tools
Website
and Development
WordPress
Shopify
HTML
CSS
Analytics
and Tracking
Google Tag Manager
Google Analytics
Google Search Console
Microsoft Clarity
Meta Pixel Helper
Advertising
Platforms
Google Ads
Meta Ads
LinkedIn Ads
Business Listings
and SEO
Google Business Profile
Bing Places
Apple Business Connect
SEMrush
Ubersuggest
Research and
Ad Intelligence
Meta Ads Library
LinkedIn Ads Library
Google Ads Transparency
Email
and Outreach
Brevo
Apollo.io
Google Postmaster
CRM and
Automation
Zoho CRM
EngageLo
SalesTrail
GoKwik
AI
Tools
ChatGPT
Claude
NotebookLM
Google AI Studio
Student Success Stories
Varun Mishra
The trainers at t&f bring real-world expertise, making complex concepts easy to understand. From advertising over various channels to driving revenue, everything is taught with practical applications.
Roshni
t&f focuses on practical learning through real-world case studies. It gave me the confidence to enter the industry and helped me secure my first job.
Lalit Mohan Mamgai
The SEO training was detailed and practical. Community building and social media marketing concepts were explained through real-world examples.
Who Is This Training For?
Students
Learn the skills brands are hiring for today—from social media and paid ads to funnels and analytics—and gain a competitive edge before entering the job market.
Professionals
Upgrade or switch your marketing skillset, master performance-driven strategies, and position yourself for faster promotions, better opportunities, and higher-paying roles.
Entrepreneurs
Learn how to generate leads, acquire customers, optimise ad spend, and build scalable marketing systems that drive measurable business growth.
Why Opt for t&f’s Hands-On Training
Certificates
Training
Sessions
Projects
Case Studies
Course
Pricing Payment Options
EMI on Credit Cards
Easy EMI facility available on major credit cards for hassle-free payments.
HDFC Debit Card EMI
Convert your course fee into convenient monthly installments using HDFC Debit Card EMI.
100% SecureTransactions
Safe & TrustedPayments
Student SupportAssistance
