Creator nameFashion · Instagram, YouTube
Influencer marketing
Influencer marketing that is briefed, tracked and reported
t&f is an influencer marketing agency in Delhi. We find the right creators for your audience, reach out, brief them and track what each collaboration produces, so influencer spend is measured like any other channel.
t&f runs influencer marketing from shortlist to report: goal and audience, creator shortlisting and outreach, briefs and approvals, and tracking of clicks, leads and sales for each creator.
- One point of contact
- Every stage measured
- Delhi, India
Plan an influencer campaign
Share your product and goal. We call you to scope the brief.
- No obligation
- We reply by call or WhatsApp
- Scoped to your brief
Creators we brief and report on
Influencers and UGC creators matched to your product and audience.
Creator nameFood · Instagram, YouTube
Creator nameTech · Instagram, YouTube
Creator nameLifestyle · Instagram, YouTube
Creator slots. Use real creators we have briefed, with their written permission and an agreed way to show follower counts (leave them off until verified).
From shortlist to report
Define the goal
What the campaign must produce, and who it must reach.
Shortlist and reach out
Our influencer outreach agent reaches out on your behalf. A person reviews the shortlist.
Brief and approve
Every brief covers disclosure under ASCI's influencer advertising guidelines, and content is approved before it goes live.
Track and report
Links and codes per creator show clicks, leads and sales, so you see what each collaboration produced.
Formats we run
- Paid collaborations
- Product seeding
- Creator content reused in ads
Creator content can run as ads too. On Meta, partnership ads let a brand run ads through a creator's handle, with the creator's permission. See the production house for how we plan content for reuse.
Healthcare and regulated categories
Advertising rules limit what a creator can say about healthcare. For hospitals and clinics we keep creator content to education and awareness, with no patient data or treatment-outcome claims.
Captions onCut for 16:9 and 9:16
See Influencer marketing in action
A short walkthrough of how we run this with clients: what we need from you, what we do, and what you get back.
- What we do, shown on screen, not just described
- Who does what: our team, our agents and you
- What you get back, and when
Video slot. Shoot it, name it influencer-marketing-reel.mp4 (plus influencer-marketing-reel-poster.jpg), put both in media/ and rebuild.
Clients on working with t&f
Short video testimonials, recorded with each client's consent.
Video testimonial slots. Record with the client's written consent, name files influencer-marketing-vt-1.mp4, -vt-2.mp4 and so on, and fill in the name, role and one pull quote from the real video.
Questions about influencer marketing
How are creators chosen?
By fit with your audience and your goal, and by the quality of their content. A person reviews the shortlist before anyone is contacted.
How do you measure influencer campaigns?
Each creator gets their own link or code, so clicks, leads and sales can be traced to the creator and the post.
Can influencer content be used in my ads?
Yes, with the creator's permission, and we agree usage rights in the brief.
Plan a creator campaign you can measure
We start with your goal and your audience, then audit what you already run.