Case study · Personal branding

Suit Up by Kailash Talreja: 32.8K followers and 1.5M plays on its latest 12 Reels

A personal branding case study: personal branding and influencer creation for a Delhi bespoke tailor whose family has been tailoring since the 1930s. A master teaches the craft on Instagram, one repeatable series at a time.

Audit my personal brand
  • One point of contact
  • Every stage measured
  • Delhi, India

Get your Free Business Audit

Tell us about your business. We call you to collect your brief.

We use your details only to contact you about this request. Read our Privacy Policy.

  • Free audit
  • No obligation
  • Reply by call or WhatsApp

Reels from the account

Selected Reels. Public figures are shown above.

  • @suitupbykailashtalreja
  • @suitupbykailashtalreja
  • @suitupbykailashtalreja
  • @suitupbykailashtalreja
  • @suitupbykailashtalreja
  • @suitupbykailashtalreja

Reel slots. Add real creator videos named work-suit-up-by-kailash-talreja-reel-1.mp4 onward. Keep the creator's release and usage rights on file.

Snapshot

ClientSuit Up by Kailash Talreja, a bespoke tailoring house in Delhi. Masterji and family, tailoring since the 1930s.
IndustryBespoke tailoring
ServicePersonal branding and influencer creation
ChannelInstagram: @suitupbykailashtalreja
Websitesuitupbykailashtalreja.com

Results

32.8KInstagram followers on 12 Nov 2026, up from about 10K on 26 Sep 2026
1.5MPlays across the latest 12 Reels, posted 12 Oct to 11 Nov 2026
488.1KPlays on the top Reel of the 12, posted 10 Nov 2026
10 of 12Latest Reels with more than 30K plays

Sources: the public Instagram profile and Reels tab of @suitupbykailashtalreja, read on 12 November 2026 (followers, posts and plays), and a screenshot of the profile and Instagram's professional dashboard taken on 26 September 2026 (about 10K followers, 41 posts, 1.8M views in the previous 30 days). The dashboard counts views and the public Reels tab shows plays per Reel, so the 1.8M and the 1.5M are different measures and are not a before and after.

What the content looks like

  • One teacher, one workbench. Master Kailash Talreja at the cutting table, explaining one step of cutting or drafting per Reel: the sleeve, the armhole, the pocket, the hem, the front draft, the trouser.
  • Real measurements. Captions give the actual numbers, such as a 36-inch chest and a 23.5-inch sleeve, so each Reel can be followed on cloth.
  • Short and varied. The latest 12 Reels run from 19 to 103 seconds.
  • The two Reels above 400K plays are a cutting rule many tailors skip, and a then-versus-now comparison of the shirt front.
  • The family's craft sayings are part of the series, passed down from Master Kanhaiya Lal Talreja.

What we did

Personal branding and influencer creation

Built the account around one master teaching the craft, in a series he can repeat, and ran the content system behind it.

Personal branding and influencer creation

Brand identity and collateral

Logo, letterhead, price card, packaging sticker and an interlining label that carries the house's story, so the brand looks the same on the cloth, in the shop and on screen.

Founder-story video

A video on how Master Kailash Talreja learned the craft, to give the series its backstory.

Operations dashboard

An order dashboard that links each customer to their orders and each garment to the team member making it, and calculates what is paid and pending.

Operations agents

Related

Captions onCut for 16:9 and 9:16

See Suit Up by Kailash Talreja in action

A short walkthrough of how we run this with clients: what we need from you, what we do, and what you get back.

  • What we do, shown on screen, not just described
  • Who does what: our team, our agents and you
  • What you get back, and when

Video slot. Shoot it, name it work-suit-up-by-kailash-talreja-reel.mp4 (plus work-suit-up-by-kailash-talreja-reel-poster.jpg), put both in media/ and rebuild.

Related pages

Want a personal brand like this?

Start with a Free Business Audit of your presence, your audience and your funnel.

Audit my personal brand
CallWhatsAppFree Audit
Free Business Audit