Ayurvishwa Healthcare: 815 enquiries and 77 patient visits in April 2025
A healthcare marketing case study: Meta lead campaigns for the clinics and visiting-doctor days of an Ayurveda provider in Maharashtra, reported by clinic from the first enquiry to the patient who walked in.
- One point of contact
- Every stage measured
- Delhi, India
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Enquiries to visits
Meta lead campaigns for the clinics of an Ayurveda provider. Totals only, no patient data.
Snapshot
| Client | Ayurvishwa Healthcare, an Ayurveda healthcare provider with clinics across Maharashtra |
| Industry | Healthcare (Ayurveda) |
| Services | Meta lead campaigns, enquiry tracking, a Google Ads keyword and ad-copy plan, an SEO audit and content plan, and ad and social creatives |
| Where | Pune, Mumbai, Nashik, Kolhapur, Solapur and other towns across Maharashtra |
| Period covered | April to July 2025 campaign reports |
Results
Source: tests&funnels' own campaign reports for Ayurvishwa Healthcare. The enquiry, qualification and patient-visit figures are the final summary of the April 2025 report for visiting-doctor and standalone clinic campaigns. Cost per lead is as Meta reported it for each ad in the monthly ad reports for May to July. These are totals only. No patient details are used or shown.
How the 815 enquiries were sorted
A lead total alone says little about how many people can be booked, so the report shows the status of every enquiry. A little over one in four was marked qualified, and more than four in ten had no status recorded.
| Status in the April report | Enquiries |
|---|---|
| Qualified (yes) | 221 |
| Qualified (potential) | 69 |
| Not specific | 168 |
| Blank, no status recorded | 357 |
| Total | 815 |
Cost per lead, ad by ad
The May to July ad reports list click-through rate and cost per lead for every ad. The spread between ads is wide.
| Campaign group | Cost per lead, lowest to highest ad |
|---|---|
| Mumbai standalone clinic ads | ₹8.10 to ₹16.22 |
| Pune standalone clinic ads | ₹8.74 to ₹19.10 |
| Visiting-doctor town ads (Solapur, Satara, Sangli, Nashik, Sambhajinagar, Amravati, Nanded) | ₹8.29 to ₹67.88 |
Cost per lead is the cost to get an enquiry, not the cost to get a patient. The highest ad cost more than eight times the lowest, which is why the reports break cost down by ad and by clinic.
What we did
Meta lead campaigns by clinic
Campaigns built around each outpatient day: a standalone clinic, or a doctor's scheduled visit to a town. Each ad is reported by clinic with click-through rate and cost per lead.
Performance marketingEnquiry tracking
Enquiries logged by clinic, sorted as qualified, potential or not specific, and matched to the patients who visited, so spend is judged against visits and not only leads.
Sales servicesGoogle Ads plan and SEO audit
A keyword and ad-copy plan for Google Ads covering near-me, treatment and Pune-specific searches, plus a website SEO audit and a content plan for a resource hub.
Visibility optimizationAd and social creatives
Ad and social creatives in English and Marathi, web banners, festival and Doctor's Day posts, and product label artwork.
Production houseWhat this page does not claim
- No treatment or health outcomes. The page reports enquiries, visits and cost per lead only.
- No patient data. Every figure is a total.
- No promise of the same numbers for another clinic. Cost per lead varied widely between ads and towns.
Clients on working with t&f
Short video testimonials, recorded with each client's consent.
Video testimonial slots. Record with the client's written consent, name files work-ayurvishwa-healthcare-vt-1.mp4, -vt-2.mp4 and so on, and fill in the name, role and one pull quote from the real video.
Campaign screens
Dashboards and creatives. No patient data.
Image slots. Drop real images named work-ayurvishwa-healthcare-gallery-1.webp onward into media/. Blur client names and patient or customer details in screenshots.
Questions about this case study
What did tests&funnels do for Ayurvishwa Healthcare?
We ran Meta lead campaigns for its clinics and visiting-doctor days, tracked enquiries through to patient visits, planned Google Ads keywords and ad copy, audited its website for SEO and made ad and social creatives.
What is a visiting OPD campaign?
In the campaign reports, a visiting OPD is an outpatient day a doctor holds at a branch on a set date, and a standalone OPD is a fixed clinic. A visiting-OPD campaign advertises the day in that town so people can enquire before it.
Does this case study claim any treatment results?
No. It reports enquiries, qualified enquiries, patient visits and cost per lead. It makes no claim about health outcomes, and it shows no patient data.
Why were only 221 of 815 enquiries marked qualified?
357 enquiries had no status recorded and 168 were marked not specific. We show the full split because a lead total on its own overstates how many people can be booked.
Want your clinic's funnel measured like this?
We follow a patient from the search to the booked appointment and show where enquiries are lost.