Creator nameFashion · Instagram, YouTube
Production house
UGC for brands: creator-style content that fits your ads and your feed
t&f is a UGC agency for brands: video and photos made in the natural, first-person style audiences trust, briefed from your goal, reviewed before they go live and cut into the formats your ads need.
t&f produces UGC: creator-style video and photos for ads and social. We write the brief and script, shortlist and brief the creators, review the content for your brand and for advertising rules, and edit it into the cuts your channels need.
- Realistic media
- Reviewed before it runs
- Studio access in Delhi NCR
Tell us what to produce
Share what you need made. We call you to scope the shoot or the campaign.
- No obligation
- We reply by call or WhatsApp
- Scoped to your brief
UGC reels
Creator-style videos made for ads and feeds.
- @creator
- @creator
- @creator
- @creator
- @creator
- @creator
Reel slots. Add real creator videos named production-house-ugc-ugc-1.mp4 onward. Keep the creator's release and usage rights on file.
UGC, influencer content and studio ads compared
| UGC | Influencer content | Studio production | |
|---|---|---|---|
| Looks like | A customer or creator talking to camera | A creator's own post, in their voice | A designed, lit and directed ad |
| Runs as | Your ads and your channels | The creator's channel, and as an ad with permission | Your ads, website and store |
| Suits | Testing many hooks and angles quickly | Reach to an existing audience | Brand footage you will reuse for a long time |
Most brands use more than one. See influencer marketing and the product and lifestyle shoots.
How we run UGC
Brief and script
We start from the goal, the audience and the claim you want to make. Agents draft scripts and hooks, and a person reviews them.
Creators
We shortlist creators for fit with your audience. A person reviews the shortlist and briefs each creator, including disclosure and usage rights.
Review
Every video is checked against your brand and the advertising rules before it goes live.
Cut and test
We edit the content into the cut-downs your ads need and test hooks and angles against each other.
Rights and disclosure
- Usage rights are agreed in the brief, including where and for how long the content can run as an ad.
- Paid collaborations are disclosed under ASCI's influencer advertising guidelines.
- For hospitals and clinics, no patient data and no treatment-outcome claims.
UGC creators on our roster
Creators briefed and approved per campaign.
Creator nameFood · Instagram, YouTube
Creator nameTech · Instagram, YouTube
Creator nameLifestyle · Instagram, YouTube
Creator slots. Use real creators we have briefed, with their written permission and an agreed way to show follower counts (leave them off until verified).
Clients on working with t&f
Short video testimonials, recorded with each client's consent.
Video testimonial slots. Record with the client's written consent, name files production-house-ugc-vt-1.mp4, -vt-2.mp4 and so on, and fill in the name, role and one pull quote from the real video.
Questions about UGC
What is UGC?
UGC means user-generated content: content made by customers or creators in a natural, first-person style, rather than a studio ad. Brands use it in ads and on social because audiences tend to trust it more than polished brand creative.
Can UGC run as a paid ad?
Yes, with the creator's permission, and usage rights are agreed in the brief. On Meta, partnership ads let a brand run an ad through a creator's handle.
How many UGC videos do I need?
Enough to test several hooks and angles against each other. The plan sets the number from your goal and your budget, and the results decide which ones to make more of.
Plan a UGC test for your next campaign
We start with your goal and your audience, then plan the hooks to test.